Your customers are being bombarded with marketing messages and materials everywhere they look. From Google ads, television and radio commercials, email newsletters, and even Twitter and Facebook ads, they’re overwhelmed by marketing.

Inbound Marketing vs Outbound Marketing

That’s one of the biggest reasons inbound marketing is taking off by leaps and bounds. Most people want to do their own searching. They don’t want to answer phone calls from telemarketers (outbound marketing); they want to Google exactly what they’re looking for and then go get it themselves (inbound marketing). And if this is the way your customers want to find you, then do your very best to make it easy to be found. Along with SEO, inbound marketing is one of the most effective ways to bring more people to your business. Get a FREE SEO analysis now!

Inbound Trends

Since inbound marketing is proving to be effective in our highly charged, mobile-connected landscape, it’s important to keep up with inbound trends and remember how inbound marketing can help your business.

Let’s take a look at 10 reasons inbound marketing can help your business and help you achieve your business goals.

1 – Generate Website Traffic

What do you do when you’re curious about a product? You look it up online, right? That’s exactly what your customers do as well. In fact, a survey by iMedia found that 93% of B2B buyers search online to learn about products before they make a purchase. That’s huge! Increased traffic to your website could lead to increased conversions.

2 – Turn Leads into Customers

Sales are the engine of your business, and inbound marketing can help you to convert leads into sales. By bringing customers to your website and showing them you have what they’re looking for, you turn leads into customers. Here are 4 lead generation tips from experts.

3 – Answer Questions

Effective inbound marketing can answer customers’ questions before they ever pick up the phone, make an online order, or visit your showroom. When potential customers can get the information they need, they trust you.

4 – Reinforce Your Brand

There are many brands that you’d recognize anywhere. You’d know a Starbucks shop as easily in Bangkok as you would in Brooklyn. Why? You have seen the Starbucks logo hundreds of times, and your brain associates that logo with their products and the experiences you’ve had in their shops. Inbound marketing can do this for your business. You can show up “everywhere”–on Facebook, Instagram, Twitter, LinkedIn, email inboxes, and more. You can reinforce positive associations and become more recognizable. A marketing agency can help you with that.

5 – Save Money

Inbound marketing is much less expensive than many traditional marketing methods such as mailings, billboards, and brochures.

6 – Get Feedback

One of the best benefits of inbound marketing is that you can easily quantify what’s working and what’s not with your marketing campaigns. Using A/B testing and innovative analytics, you can regularly tweak your campaigns to get the results you’re looking for.

7 – Target Certain Audiences

You know the demographics of your best customers, and inbound marketing can help you to target that group through effective usage of social media and keyword-specific blogging. Here are three things to consider when starting a blog, and what to do while identifying your audience.

8 – Become a Thought Leader

Reputation is huge in business, and if you can develop the reputation for being a thought leader, you’ll gain more customers and more respect. Quality content goes a long way in this effort. Publish quality thoughts, and people will come to hear what you say.

9 – Run Campaigns

Are you looking to attract a bunch of new customers in a short amount of time? With inbound marketing, you can create viral campaigns to get the attention of people who haven’t yet heard of your products and services.

10 – Enhance Existing Customer Relationships

Inbound marketing isn’t just about getting new customers; it’s also about enhancing relationships with existing customers. Make it easy for your customers to make appointments or order your services, and they’ll keep coming back to you time and again.

Learn more about Park Slope Softworks, your inbound marketing company in Brooklyn. We can help you to reach your business goals. Get in touch with us today and be sure to get a Free SEO analysis now.