Digital marketing is constantly evolving, and if you want to keep up with the ever-changing tastes of consumers, you’ve got to stay current with the trends.
One of the most important of the current digital marketing trends is visually appealing design. If you want to get new clients by blogging, or any other content marketing effort, you can’t afford to treat design and graphics as afterthoughts. Your inbound marketing should be designed for conversions. That’s something we at Park Slope Softworks, an inbound marketing company in Brooklyn, are paying strict attention to. After all, when you’re in competition for prospect’s attention, you have literally seconds to make an impression–and content alone will not be enough.
What visual trends in digital marketing are worth paying attention to? Clue in to the following:
Streaming Video
Thanks to a significant increase in mobile video streaming, more and more people are consuming video content on news websites, Netflix, Amazon, and YouTube than ever before. Businesses should sit up and pay attention to the marketing possibilities available through streaming video. Instead of having to buy expensive TV commercial slots, you can now deliver video advertisements to targeted audiences for much less, and video can go a long way for branding and delivering content-rich media.
Streaming video can enhance your website, your blog, and your social media streams. Videos are highly sharable, and search engines will crawl your video tag keywords just like they crawl your blog keywords.
Visual Storytelling
If you find a webpage from ten years ago, one of the first things you’ll notice is the vast amount of text. As computer, network, mobile, and digital technology have improved, images have become more pervasive in digital media. Over the past year, visual content has become more and more prominent on social media networks, and websites and blogs have followed suit.
How can you incorporate visual storytelling into your company’s digital marketing? Could you create visual tutorials to help customers to solve their problems? Could you visually show different ways your services or products could improve customers’ lives? Does your business have a story to tell that could be done with more images and fewer words?
Image-Rich Social Media
Tweets with images receive 150% more retweets. What does this have to do with your company’s digital marketing? Everything. Images catch the eyes of your prospects, and every retweet sends your message farther into the blogosphere. Linked to your company’s blog, your image-rich social media is a powerful inbound marketing tool. Prospects in search of what you have to offer will see your images, click on your links, and arrive at your website where they will realize that you’re the solution to their problems.
Crisp, Clean Logos, Fonts, and Cinemagraphs
Okay, so you need more images, but what should they look like? Adopting some of the following trends will help you to stay current with today’s most popular visuals:
- Cinemagraphs (still images with moving elements)
- Hipster fonts (tall, easy-to-read fonts in a variety of color palettes)
- Clean logos (one-color, simple, stamp-like logos)
- Line icons
An update to your visual design can reap great rewards for your business. By attracting more customers through your blog and social media, you’ll greatly expand your reach and help people to more easily recognize your brand. Want to know about your website’s SEO status? Get a Free SEO Analysis today!
