Should You Write an E-book?
Should you write an e-book? Admit it: you've thought about it. The publishing revolution has democratized the book industry. No longer must a writer find an agent, wait for months…
How to Improve the Open Rate on Newsletters
Email marketing has been around for many years, but it's still one of the most effective ways to engage customers, and the returns on this marketing strategy are impressive. In fact,…
5 reasons for using Numbered Lists In Your Blog
Blogging may be a fairly recent method of marketing to customers, but marketing itself is as old as the hills. Therefore, it's wise to look at the strategies used by successful advertisers…
Five ways of using LinkedIn to Support Your Digital Marketing Strategy
If you've used LinkedIn in the past, you may not realize that it has changed. It was traditionally used as a social network to help professionals expand their business contacts and make…
Anatomy of an Effective Landing Page
Simply put, landing pages increase conversion rates. They're focused on a single objective that matches the intent of the ad your visitors clicked on. You and your prospective customers are aligned…
Convert Website Traffic Into Customers
Why do you have a company website? Sometimes when we ask this question we get blank stares, as if we have just asked, "Why do you eat dinner every night?" Business…
How to Come Up with Blog Post Ideas
Blogging improves your website's SEO, drives traffic to your site from social media links, and gives you credibility in your field. Inbound marketing agencies work extremely hard to write quality blog posts to…
Google Adwords: Tips for Creating High-Conversion Search Ads
Pay per click advertising can have a huge impact on your marketing efforts. With Google Adwords, you can create high-conversion search ads that bring in new customers who are so ready to…
10 Ecommerce Conversion Mistakes to Avoid
As an inbound marketing company in Brooklyn, we know exactly what it takes to run a successful shopping campaign. We also know the mistakes people make that can hinder an shopping campaign.…
Four link-Building Strategies for Boosting Your SEO
What is link-building? And how can it help with your website's SEO performance? Ever since the late 1990s, search engines have used links to calculate a web page popularity and…
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