10 best Practices for Improving landing pages Conversion Rates
You have 3 seconds to grab the attention of visitors to your website. That's it. Three seconds. Can you do it? If you can't, they will move on to another website and…
8 most important SEO Resources
Even if you're well-versed in search engine optimization, it's still important to keep up with the latest and greatest SEO technologies, and if you're just starting out in SEO, well,…
10 tips on how to use Web Analytics for Better Digital Marketing
Web analytics make it possible for digital marketers to evaluate what's working and what's not. Visitors to your website may seem like anonymous ghosts at times, but when you use Google…
How your business can benefit from using Snapchat
Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies…
Visual Trends in Digital Marketing
Digital marketing is constantly evolving, and if you want to keep up with the ever-changing tastes of consumers, you've got to stay current with the trends. One of the most…
8 reasons to write seasonal blog posts
Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need…
The 6 most effective ways for social Media leads nurturing
A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social…
Harness the Power of Promotions
Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and…
Identifying Your Audience
It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's…
How to increase your business exposure through social Media
There's no doubt about it: social media is changing the way people communicate. Wise business owners and Park Slope Softworks, an inbound marketing company in Brooklyn, recognize this and are developing social media…
