Key to Metrics: Testing, Testing, Testing
The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than…
Tips for Creating a Local Facebook Business Marketing Strategy
People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The…
How to Build a Marketing Plan for LinkedIn
Social media marketing can be a powerful tool for increasing brand awareness, promoting your products and services, and reaching new potential customers. If you’ve never experimented with using LinkedIn for marketing purposes…
The simple guide to digital strategy
Is your business trying to break into the digital world? Whether you’re a startup or an old business just starting to develop a web presence, a digital strategy is necessary…
Ways to Retain Online Customers
Online customers are finicky. With so many websites vying for their attention, they have endless distractions. They also know that the competition is steep. If they just keep looking, they might…
10 Ecommerce Conversion Mistakes to Avoid
As an inbound marketing company in Brooklyn, we know exactly what it takes to run a successful shopping campaign. We also know the mistakes people make that can hinder an shopping campaign.…
How to improve conversion rates with Geo-Targeting
Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting…
Five simple ways to start utilizing content marketing
So you might be wondering, what the hell is content marketing? Why are all of these advertising wizards telling me that I need to start working on building my own content? I’m…
8 reasons to write seasonal blog posts
Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need…
Identifying Your Audience
It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's…
