Ah, the good old days. What feelings are invoked when you say or hear that phrase? Have you ever bought something not because you needed it but because it reminded…
People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The…
Social Media has become an extremely important aspect of inbound marketing, especially with the rise of Twitter in 2007. Many businesses have found ways to benefit off social media, and have used…
If you've used LinkedIn in the past, you may not realize that it has changed. It was traditionally used as a social network to help professionals expand their business contacts and make…
Discovering your customers' needs and making sure that your website fills those needs are key to your company's success. Does your current website have what it takes? Can it help…
Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies…
A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social…
Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and…
It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's…
There's no doubt about it: social media is changing the way people communicate. Wise business owners and Park Slope Softworks, an inbound marketing company in Brooklyn, recognize this and are developing social media…
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