Content marketing is one of the of most effective inbound marketing strategies for your small business. It also happens to be one of the most fun tools you can use to support your digital marketing strategy. There are so many topics you can engage in and write about. It also helps boost your SEO because you can promote specific keywords throughout your website, and shoot up to the top of Google! Learn more by consulting your local Brooklyn SEO company. However, some people wonder how this is helping them make sales. Money talks and people want to see results from their content marketing. So here is a little guide as to how content marketing drives sales!
You understand your audience
When you go into content marketing, you slowly build personas of people who visit your blog, you can understand through comments and traffic what your audience is looking for in a product or service, but also how they consume your content. With this information, you can understand what you need to do for your inbound marketing strategy and how to cater to your audience.
TRUST
Content marketing is awesome because you can develop an audience through your blog posts. If you are consistently putting out new blogs with different information, a variety of people will come to your site. If your content is good, they will keep reading, and maybe even subscribe to your blog! This is great for you because now you are building a trust with your audience. In the past, people who spoke to sales representatives once or twice had no way in knowing if they were being ripped off in some way. Now, with your content marketing strategy, you can show your customers, over time, that you are dedicated to providing excellent content, and that you only want to help your customers, not scam them.
Promote promote promote
Promoting your content is key. I’m sure your SEO is awesome and you’ll get a lot of natural search results from your excellent blog post, but since it is the twenty-first century, why not utilize some of the digital marketing tools you have at your disposal. Promote your content on all of the social media platforms you have, and do it consistently. Make sure you share your content at different hours because different people go on social media at different times so try to appeal to people at any given time of the day. If you provide good quality blogs, people will inevitably share it with their friends, which may attract more customers in the future. Learn more about social media as a part of your inbound marketing strategy.
One of the most important aspects content marketing is making sure you have some great content to offer to your audience. Sure content marketing will boost your SEO but writing content people actually want to read will make your inbound marketing strategy much more successful. Learn more about what is the difference between content and content marketing. Make sure you check out some of our other blogs like 5 best practices for facebook marketing and lead generation and 4 lead generation tips from experts. Check out our content marketing services from your local Brooklyn inbound marketing agency: Park Slope Softworks. Contact us today to request a free consultation!
