Email marketing: We all experience it every day and if you have any online presence at all, you are probably getting emails from different businesses all the time. Sometimes they can be useful emails with great offers or awesome content, and other times, it could just be spam. A lot of beginners believe that if you shower your email list with new messages all the time, it will lead to more conversions. However, this often times does not work and will lead to people on your email list unsubscribing or marking your emails as spam. So how do you avoid this? Start email marketing the right way! Don’t be that annoying company that spams its users, be the one people look forward to hearing from. From an inbound marketing company in Brooklyn, here are a few ways on how to begin email marketing.
Incentivise people to join
When you begin email marketing, you should give people a good reason to hand over their email address. You should give an incentive to your site’s visitors to sign up to your email list. If you are selling a product, maybe you can offer a discount off their first purchase. If you are providing a service, maybe offer them a link to a free ebook that you have written. Writing an ebook is a great way to get new email addresses and can be the reason people become interested in your content. If they enjoy your ebook, chances are, they’ll enjoy your emails as well. It’s better to have a shorter, yet more responsive email list, as opposed to a huge list where nobody opens your emails.
Start building your list
There are many different ways to build your email list, and the process never ends. You should always be trying to continually grow your email list and make sure new ones are coming in all the time. One way to get more people to sign up to your email list is to create a referral program, where if you ask someone to refer a certain amount of their friends to your newsletter, they’ll get a reward. Offering great content in exchange for their email address is one of our favorite inbound marketing tactics for getting more email addresses. It gives your business an opportunity to prove itself as trustworthy and useful. Which can lead to a loyal customer.
Choose how you want to market
There are several ways to market over email, and often times the most successful businesses use a mixture of these tactics. One way to market over email is to write a newsletter, only available through the email list. Be sure to hire a writer that will fit your specific style that your business wishes to achieve. Make the content funny and relatable but also something your user would like forward to. Ask yourself “Would I want to read this newsletter?” if the answer is no, it is time to back to the drawing board. Another way to market through email is to offer exclusive offers to people through your email list. Usually, a discount of some sort works effectively when getting people to sign up to your email list. You can advertise your email list as a great way to get discounts off your product or service, and people who are interested in your business will subscribe. A marketing agency can help you with that decesion.
A/B testing
Once you get a certain amount of email followers (I like to think 1000 is a good sample size) It’s time to start A/B testing. Which means sending 50% off your list one email, and the other 50% a different email, and seeing which one is more engaging. These email tests will give you a better idea as to how you can carry your email marketing plans forward.
Park Slope Softworks, a marketing agency, can help you start your email marketing campaign as a part of our inbound marketing services. To learn more about our services, be cure to give us a call to get a free consultation about your website! Check out our ebook below on 10 ways to get people to take action on your website.
