Inbound marketing in Brooklyn or anywhere else for that matter, can be tough, and it might be hard to determine what you should focus on. Email lists are one of the most important aspects of digital marketing. It’s up there with all of your social media followers and customers. Social media followers are pretty important, as you can share a lot of useful content through them, and it’s a super easy platform for them to share your quality material. The difference between email lists and social media followers is that you actually own the email list! The other social media platforms are only useful to a certain extent, as they can often times get lost in the clutter of someone’s feed. However, the beauty of email marketing is that it goes directly to their inbox, and it stays there! This can lead to a considerable growth of new customers if you do it correctly. So here are some tips as to how you can grow your email marketing list! Be srue to check out our answer to the question: What is inbound marketing?
Make the sign-up feature hard to miss
When you make your website, have the email sign up feature easily seen. Make it one of the bigger aspects of the page. For example, in this screenshot of a page on Park Slope Softworks, the email sign up is at the top of the page. A prominent area where the eyes are drawn to with a call to action. You should want to try and make the sign-up feature impossible to miss, Once the option is put forth, and the viewer sees it there is a better chance you’ll get another precious email.
Pop up?
Now you might be thinking: Aren’t pop-ups extremely annoying? I don’t want to annoy my potential customers with a pop-up and have them leave my page. Well, here is the thing, if there is only one pop up, it won’t deter people from your website. See how Beau Brummell for Men uses the pop up feature. If you have a few pop-ups in a row, that’s a different story. But one pop up pushing your email sign up is extremely useful and has been proven to work Many people who remove their pop feature actually see a huge drop off in emails.
http://www.christopherspenn.com/2012/07/the-popup-is-back-again/
Give a strong incentive to sign up
Want to know how to grow your email list? Give them a strong incentive to sign up. When someone signs up for an email list, they want to make sure they are getting something of quality in return.If you want to go big, offer a white paper only available through your newsletter. It is a valuable resource to a lot of people, and even though there is a lot of work that goes into it, you can expect a good pay off. Offer them a 10% off your product or service coupon when they sign up for your newsletter. Cross promote between your blog and your newsletter. Offer users the opportunity to sign up for each of them throug the other.
Advertise a contest or prize only achievable through your newsletter
Try advertising a contest or a prize through your email list. Try advertising a contest where if you get more people to sign up for your newsletter, the more likely it is to win a cool prize (maybe an iPad, or laptop, a month of free services if you want your prospects to try them, etc.).
When you grow your email marketing list, you’ll end up with a bigger audience than you would have had if you just focused on social media. With this extended audience, you’ll have a better chance of having a bigger customer base! For more information about inbound marketing in Brooklyn, or just need help from your Brooklyn marketing agency, contact us now at Park Slope Softworks, and request a free consultation.
