Ah, PPC… one of the most interesting methods of advertising which can be used to support your digital marketing strategy. It can be a great way to start getting conversions for small businesses in a quick and timely way. Many companies who do not have good SEO just yet, or are just starting out, rely on PPC to deliver prospects to their website, as organic search results are often very competitive. However, there are some key aspects of PPC that many people can’t seem to nail and end up wasting money. Here is our quick guide on how to succeed in PPC advertising from an inbound marketing company in Brooklyn.
Keywords
Keywords are one of the most important aspects of PPC. Before starting your campaign, you should know which keywords receive the most traffic, and which ones will work effectively with your business. This sounds trivial, but we are always surprised to see what keywords companies advertise on. It is easy to get caught in trying to grow your camapign size and potential by using popular search terms that are not necessereily directly related to your content or business. Doing so will set you up with getting clicks you don’t want because those people won’t buy from you. Google Adwords has a keyword planner that you should take full advantage of. Create ads centered around different keywords so there is more of a chance your ad will pop up based on a phrase match. It’ll swing the odds of your ad showing over one of your competitors.
Landing pages
Landing pages are super important. Learn the anatomy of an effective landing page. Adwords can recognize how much relevance your attached landing page is to your ad. So you should try and make the best possible landing page that is relevant to your most popular ads. Also, the better your landing page is, the more of a chance you’ll get a conversion. You wouldn’t want to spend that money on a click and not have your prospects buy anything, right? So spend the time to create an effective landing page and you won’t regret it! To learn more, check out our blog to improve landing page conversion rate.
Mobile optimization
Mobile ads are the way to go. In the last few years we see that mobile ads are becoming the most important and also most used type of ads for our clients. So many people look for products or services on their smartphone now, it only makes sense to make mobile-friendly ads for your PPC. Think of how many times you went on your iPhone and looked up a business on Google. Adwords allows the creation of mobile optimized search ads and allows you to target users as they are either researching your product or service, or when they are actually in the process of making a purchase decision. Include a special call to actions for people on their smartphones, it doesn’t take long, and you won’t regret the traffic of mobile users.
Call to action
When writing your ads, make sure to include eye-popping call actions. Give people a reason to click on your ad. When you create ads for your PPC campaign , you should have something you want to promote your business. Make sure it’s clear in the short ad text space that you have. Change up the calls to actions and test out works and doesn’t work. These calls to action may be the difference between a click and someone ignoring your ad.
When running a PPC campaign, make sure that you test out everything, if you see one aspect of your ads such as your keywords or call to actions, change up the bidding or the wording to see what works. It won’t be perfect right away, but with enough time and data, you can adjust your campaign to fit your specific needs.
To learn more about our Brooklyn inbound marketing agency, or to learn more about PPC, check out Park Slope Softworks’s blogs. Contact us today to request a free consultation!
