Every single second, Google’s search engine manages over 40,000 search queries. It sifts through pages and comes up with a list of results for each of those queries, and the site that lands at the top of each list gets 33% of the search traffic. Think about that. If your website shows up in the #1 position, you’ll get a third of the traffic to your site. What could results like that do for your business?The most effective way to rise in the Google rankings is to regularly publish well-written, keyword-rich content that attracts the right kind of traffic. You want to attract people who are looking specifically for what you offer. Learn how to write high ranking blogs.
That way, you’ll convert more of your traffic. But might be wondering how to bring attention to your blog post? In this post, we’ll give you several tips on how to improve your Google ranking with your blog posts. Be sure to look up how to come up with blog post ideas.
1 – Choose the Right Keywords
The popularity of keywords fluctuates depending on current pop culture trends, market variability, and consumer demand. That’s why it’s important to regularly re-evaluate your keywords.
Google Trends is helpful for finding out which keywords are trending, and tools like SEMRush will allow you to see what keywords your competitors are using. If you haven’t been using long-tail keywords (three- or four-word phrases that are very specific to your products and services), experiment with them to find out if they’re a good fit for you. Some businesses are finding that their traffic increases significantly when they use long-tail keywords.
2 – Make Your Blog Posts Relevant
Yes, you want to use your blog posts to improve your SEO and boost your site to the top of the search results, but they also need to be helpful and relevant to your target audience.Have a brainstorming session about your target audience, and think about their challenges, problems, interests, motivations, and concerns. If you can write blog posts that answer their questions and help them to find solutions to their problems, they’ll trust you and return to your website next time they need help. Take into account the time of year as well. Look into the 8 reasons to write seasonal blog posts.
Learn to naturally integrate your keywords throughout your posts. Keywords shouldn’t stand out. They should occur naturally within your content. If they feel too forced, people will sense that you’re more interested in including keywords then you are in producing helpful content. Remember that you can have the best of both worlds: helpful, useful content as well as keyword-rich, SEO content.
3 – Make Your Blog Posts Long but Scannable
Longer posts are currently ranking higher than shorter posts. Perhaps this is because there are simply more words available for the search engines to crawl. Not everyone likes to read 1000-word posts on your topic, however. So what do you do?
Write long blog posts, but make them easy to scan. With today’s ever-shortening attention spans, not many people make it all the way through a blog post. The following are some tips for making your posts scannable:
- Keep paragraphs short.
- Include plenty of white space.
- Separate topics with subtitles.
- Include images and charts.
- Take advantage of bulleted lists.
These strategies make your text look less intimidating and help scanners to find what they’re looking for quickly. Look into 5 reasons for using numbered lists in your blog.
4 – Use Internal Links
Linking to other pages and blog posts within your website helps search engines to more effectively crawl your site and create an accurate sitemap. It also keeps people on your website longer and increases your chances for conversion. Resist the urge to overdo internal linking. Aim for 2 to 3 internal links per blog post, and make sure the tie-ins are natural.
Tackle one of these tips at a time, and watch your rankings rise. For more help with your content marketing, reach out to us at Park Slope Softworks. We’re your inbound marketing company in Brooklyn, and we’re here to help you. Look into getting a Free SEO analysis as well!
Check out this infogragpihc of 21 bullet point check list to boost your blog posts in search!
