Are you ready to attract new customers, improve your branding, and increase your visibility? If so, it’s time to begin inbound marketing! As an experienced inbound marketing company in Brooklyn, we’ve seen what digital marketing can do for companies. We also know that it’s easy to feel overwhelmed by the thought of a whole new marketing strategy. After all, you’re swamped with running your business. Don’t worry, though. You can start small and build your inbound marketing until it runs like a well-oiled machine, bringing new customers in and cultivating loyalty among your existing customers. Let’s take a look at how you should begin inbound marketing.
Set Goals
Before you start a blog or establish a Twitter account, the very first thing you need to do is to define your business goals. Without goals as your North Star, your digital marketing efforts will be haphazard. Be systematic in your goal setting, and be sure to include key metrics, revenue goals, a profile of your buyer persona, and industry research that involves an understanding of your competitors and what they’re doing in their marketing efforts.
Research Keywords
Once you have your goals established and a firm understanding of your audience, it’s time to find out what your potential customers are searching for. Conduct thorough keyword research to see the estimated global and local volume. Rank your keywords, and get estimates for paid AdWords campaigns.
Improve SEO
With your keywords at the ready, you can optimize the existing pages of your website. All of your pages should include appropriate keywords in the content, page properties, and image tags. An SEO evaluation is critical. Remember to use onsite SEO for all of your future pages and blog posts as well. We can provide you with a free SEO analysis of your website.
Create an Editorial Calendar
One of the most influential things you can do for your inbound marketing is to create an editorial calendar and stick to it. Publishing and promoting keyword-rich, engaging content on a regular basis will help you to improve your traffic flow. You can also use your editorial calendar to capitalize on upcoming product launches and promotions.
Start Blogging
Once your website is optimized with your chosen keywords, it’s time to start producing quality content on a regular basis. Create blog content that answers common questions about your products and services, and don’t forget to include important industry topics and news. The more frequently you blog, the more new visitors you’ll attract.
Socialize
With regular blog content appearing on your website, you’re ready to start sharing your content and engaging on at least one social media platform. It’s not necessary to create accounts for many different social media platforms, but it’s important that you choose platforms carefully. Are your customers most likely to be found on Facebook, Twitter, Pinterest, Google+, LinkedIn, or some other platform?
With these six steps under your belt, your inbound marketing has launched and is headed in the right direction. In time, tackle premium content production, landing page design, and effective calls-to-action. You can also automate workflows, work on lead nurturing, and align your sales and marketing.
Consider hiring a digital marketing agency to help you get started. Professionals can take your website as it currently stands and turn it into an inbound marketing machine. For more information about what we can do for your company, reach out to us at Park Slope Softworks.
