Have you just started a business where you sell your products to others? Is your inbound marketing strategy not working? Have you dedicate your time and effort to creating the one perfect “thing” to sell to every. Whether it could be a clothing line, a skincare, and shaving line for gentlemen or even kitten mittens, you’ll always have some competition. This is why it’s important to have an inbound marketing strategy when you’re working on building a company. As an inbound marketing company in Brooklyn, we know that you have to convince the consumer, why they should buy your product, as opposed to the big name brand. To this, you have to get your potential customer to visit your site, and we’re here to help. Park Slope Softworks (one of your most important SEO resources) has developed a strategy to bringing more people into your sites, and ultimately buying your new products.
Build your Brand!
One of the first aspects of an inbound marketing strategy to selling a product, is to start working on brand awareness ASAP. Building your brand is extremely important, especially when you are in a field where giant corporations have the edge. Most people are going to buy the brand that they know, so it’s important to start getting your brand out there as soon as possible. Start making ads for Facebook and Twitter, or on a specific site dedicated to your field., as the people who visit that site would be your target audience.
Offer a deal
One of the key inbound tactics that we take to heart is to offer a deal. To bring in new customers into your website or business, you should try and set yourself aside from the competition. At this point, giving a good deal to your potential customers is a good way to build a consumer base, even if it means not making a lot of money right away.
Do a giveaway
A giveaway is a good way to get more followers on your social media accounts, or more emails to add for your newsletters. Obviously, the initial giveaway can be a short loss, but getting all of this attention will be great for your brand. This will also give a number of people the ability to try out your products, and maybe even leave some reviews for you.
Start a contest
By starting a contest, you can get your audience more active and participate with your business. There are many approaches to this and it is all very dependent on your specific field. However, if you can get a really sweet prize, people will be more willing to participate with your contest. The contest is a very useful, and underutilized tool for businesses starting out because companies do not want to put out that initial investment. We on the other hand, fully recommend doing so.
Get on top of your social media. Get an account for each one and stay active on it. You are connecting directly to the people who are interested in your products. So take advantage of it. Social media can allow you to also give special bonuses to people who follow you, giving them a better reason to hit the like button.
If you’re selling a product, it’s important to work with a Brooklyn inbound marketing agency like Park Slope Softworks. We can help you bring more people in to build an audience and convert those people into customers. Contact us today for a free consultation!
