As an inbound marketing company in Brooklyn, we know that PPC advertising is one of the key tools companies can use as a part of their inbound marketing strategy. It can attract new people, who may be interested in what your business has to offer, but simply does not know about you yet. If you are a company that sells products or services, starting a Pay per click campaign can certainly benefit your business. However, a successful pay per click campaign can require a lot of time and work, in order to optimize it to its full potential. From a marketing agency, this is a guide to dispel any misconceptions of PPC advertising you may have and to show you why a pay per click campaign can ultimately help your business. Learn how to succeed in PPC advertising as well as 5 mistakes to avoid in your PPC campaign.
More money does not equal more success
One of the most common misconceptions about PPC advertising is that more money brings you a better ad rank. While it’s true that the more money you put in your ad campaign, the farther reach it will have, as well as possibly generating business faster than if you were to use a more conservative budget, however, it does not mean you will necessarily get a better ad rank. Google Adwords uses an ad quality score which rates your ad on a scale from one to ten. Ten being the best possible ad you can have. By following Google’s ad standards, you can pay less money and still be higher ranked than your competitors. Creating better quality ads can take a long time do, so why not look into hiring a digital marketing agency to do your PPC campaign.
Keywords don’t matter
Another common misconception about PPC marketing is that you don’t need to worry about focusing on keywords. Google gives you the option to make your keywords a “broad match” “phrase match” or “exact match” which allows you to choose the specificity of your audience’s search terms. By doing a broad match for your keywords, you are more likely to show the ad to people who would have no interest in your business, and that’s not good. You should strive to create exact matches, by creating different ads that use some of the most popular and relevant keywords to your business. While it may be time-consuming to create different ads to cater to different keywords, trust me, it will pay off in the end when you attract a more relevant audience to your ads. Learn how to increase PPC impressions.
The more clicks the better
While in having more clicks in your campaign means that you are reaching a wide audience and that people are at least interested in your ads, it does not mean it is a successful campaign. Your ideal PPC campaign would be fewer clicks and more conversions. This means that you need to create a successful landing page for the ads to lead to. Check out the anatomy of an effective landing page.
Park Slope Softworks works diligently on creating the best possible meta description as a part of our inbound marketing services. To learn more about our services, be cure to give us a call to get a free consultation about your website! Check out our white paper below on 10 ways to get people to take action on your website.
