One of the most effective ways to make your mark in the fashion world is to master digital marketing and inbound marketing. After all, if you want to find consumers today, you’ll find them online. Even while they’re standing on the street corner waiting for the light to turn green, most of them are looking at their phones instead of at the posters and billboards around them.
Not only can digital marketing improve your branding and spread your Internet presence far and wide, but it can have a cumulative effect. Every blog post, social media post, and landing page adds to your presence and makes it easier for customers to find you.
Here are some online marketing tips for the fashion world!
Create Style Guides
Some people don’t naturally know how to create a fashionable ensemble using a variety of elements. You can turn these people into return customers by creating style guides or infographics to show them how to wear your items in their everyday lives.
In the fashion world, it makes sense to create seasonal style guides (spring, summer, fall, and winter), but you can also create style guides for special occasions like weddings and parties or for holidays like Christmas and New Years.
Style guides can be listed as a special section on your website or as blog posts, and they should, of course, be publicized on your social media platforms. You might also want to consider telling a story with your style guides. For example, you could do a mother-daughter summer makeover or show how someone put together a fashionable wedding party.
Leverage Pinterest
While Instagram and Facebook can be helpful in reaching certain segments of the fashion world, Pinterest is the social media platform of choice for people in the fashion world. With its image-centric design and board-sharing capabilities, it’s a perfect platform for reaching people who love fashion.
Consider running a giveaway on Pinterest to promote brand awareness and introduce new products. If you regularly run giveaways, you’ll attract people who want to win your products. For instance, you could run a giveaway at the beginning of each month. Have your followers comment on why they want to win, and tell them to include the hashtag you designate for your giveaways. This strategy will help you to increase your following, which is key to improving brand recognition.
Work with Influencers
Perhaps more than any other industry, the fashion world relies on influencers to showcase their products. Digital marketing makes it cheaper and easier than ever before to work with influencers. You no longer have to pay celebrities to endorse your products. Now you can find bloggers and Instagrammers who have built reputations as fashion influencers.
When you work with bloggers and Instagrammers, you will get your products in front of new audiences, and you’ll also have someone creating new content for you. Both of these benefits are important for digital marketing. They improve your SEO and help you to attract more visitors to your website.
Keep Tabs via Social Listening and Watching
The fashion world changes quickly, so it’s important to stay up-to-date. Fortunately, the digital world moves even faster than the fashion world, so it’s possible to always keep tabs on what your customers are talking about.
Stay on top of the trends by watching trend-reporting agencies on social media. Read the comments about the latest styles, especially the styles you’re thinking about promoting on your blog, social media, and style guides. Attend trade shows and seminars as well, and use social media to connect with the people you meet. When you’re constantly clued in, you’ll find that you’re able to anticipate the needs of your customers before they even know what they want.
For more information about digital marketing, or to get your own free SEO analysis, reach out to us at Park Slope Softworks, your Brooklyn digital marketing company.
