You may have the best products and services in Brooklyn – where we are, or anywhere else, but if prospective customers can’t find you, it’s like you don’t exist.
In order to help prospective customers find you, you’ve got to show up where they are. And more and more often, they’re on social media. And you want to get clients from social media outlets.
So how can you increase your visibility on social media so that people not only know that you exist, but they also know what you do and how well you do it? Here are some tips from your local inbound marketing company in Brooklyn. Be sure to check out hte answer to the question: What is inbound marketing?
Get a Facebook Page
As a business, you should have a Facebook page. A Facebook page can increase your company’s visibility in several ways. It gives you a chance to showcase the content of your website and blog, and it allows you to interact with prospective customers, industry partners, and members of the community. Facebook also gets indexed by the search engines, so you’ll benefit from greater Search engine Optimization visibility as well.
Even if you can’t spend time working on your Facebook page every day, you can syndicate your blog content to your page, and this regularly published content will drive prospects back to your home base: your website.
Ask people to “Like” your Facebook page, and use your page to advertise promotions and new products or services. The more active your page is, the greater your visibility will be.
Get a Twitter Account
More than 40 million tweets are posted on Twitter every single day. If you regularly update your Twitter account, you will increase your visibility in several important ways.
First, people search Twitter just like they search Facebook and search engines. If you show up, especially in local New York searches, you will soon increase your traffic to your website.
Second, Twitter is an especially easy way to advertise your blog posts, make announcements, and provide valuable resources to your followers. You can even link your social media accounts so that when you post to one, your content shows up in several places at the same time.
Leverage Your Blog
Coming up with original, timely content for your social media accounts can be time-consuming and difficult, but if you have a thriving blog on your website, you can leverage you blog posts, providing your social media accounts with plenty of material. When your social media accounts link back to your blog, you drive traffic where you want it to go: to the source.
The best thing you can do to market your business is to be everywhere. Social media marketing is very important. Use social media to show up where your prospective customers are, and they will realize that you’re the answer to their challenges.
About Park Slope Softworks: Park Slope Softworks is a Digital Marketing Agency, Specializing in Inbound Marketing services, that helps businesses get new leads and grow their businesses by creating targeted content and exposing the right audience to it. You can reach us at 646-519-3534 or send us an email to: enqueries@parkslopesoftworks.com
If you like what you read. check out our Ebook: “How to turn Facebook likes into paying clients.”
