As an inbound marketing company in Brooklyn, we know that starting a blog is essential for your website. The main goal of inbound marketing is to bring more people to your website by providing great content and developing a relationship with your potential audience. To learn more check out our guide to inbound marketing vs outbound marketing. Depending on your industry, you can write hundreds of new blog posts and put them out on a consistent basis. Which is great to help you improve your SEO and bring your targeted audience to the site. However, because of the wide variety of topics you could write about, it can be overwhelming to start your blog. Here are three things to consider when starting a blog from a marketing agency.
Consider your audience
When you are creating a blog for your business, it is important to consider your target audience and make sure you are writing for them. Typically you want to target the people who are like your previous clients, or an audience you want to reach. Which means you have to figure out a writing style that appeals to your target audience. For example, if you have a younger audience, maybe write in a style that would appeal to them. Do some research and make sure you hire a writer that fits your desired writing style.
Research keywords to help boost your SEO
One of the most useful aspects of blogging for your business is it helps boost your SEO. How does this work you may ask? Well, a good way to boost your SEO is to write blog posts that naturally incorporate the keywords you want to rank on. By creating useful and relevant content to those keywords, you will start to see a change in your SEO ranking. To Learn more about SEO check out our content creation services, as well as our guide on how to hire an SEO.
Think about what you would like to know
When you are writing a blog, always ask yourself, would I be interested in reading this blog? By producing great content, you can attract people who may not have known about your business and be their source of information in your field. If you feel like you wouldn’t be interested in reading your post, why should anyone else? Try to start your blog posts with more general topics, in which you would do some research, follow examples of blogs that you enjoy, but make it better! Your readers will appreciate the great content.
Park Slope Softworks can help you start your blog as a part of our inbound marketing services. To learn more about our services, be cure to give us a call to get a free consultation about your website! Check out our ebook below on 10 ways to get people to take action on your website.
