Never fear: your inbound marketing company in Brooklyn has some great tips to growing your audience online. Even if you have a measly little following now, you can take actionable steps to steadily increase your audience and improve your conversion rate.
We’ve found that it’s best to aim for steady, consistent growth instead of trying to build a large audience all at once. The goal is to gain followers and readers who are genuinely interested in what you have to offer. In order to keep this audience, you’ve got to continue to produce quality content that meets their needs and offers them something they can’t find anywhere else.
Publish Content Your Target Audience Wants to Read
It sounds obvious, but in order to grow your audience–your target audience–you’ve got to publish content they want to read. What are the major concerns of your audience? What do you have that will make their lives easier? What problems cause them concern and prevent them from getting what they want?
Use these questions to create a list of topics for your blog. Then start producing content that provides solutions to their problems. Make sure you create real value with your blog content. Approach these topics from interesting and innovative angles. Include relatable stories and interesting images to illustrate your points. Check out three things to consider when starting a blog. While you’re producing all of this interesting content, don’t forget to stay true to your SEO. If you’re unsure about the quality of your SEO, get a free SEO analysis.
Use Social Media
You’re a busy business owner, and you really don’t have time to be posting to social media all day. That’s okay. There are strategies you can use to make sure your content makes its way to social media.
For example, you can schedule your social media posts a week or even a month ahead. When you schedule your posts, you can time their appearance with promotions, news events, or holidays. The social media posts will magically appear at the right time and the right place, even though you will be busy and concerned with other tasks (or maybe even eating dinner or sleeping).
Use Email Newsletters
One of the most effective ways to grow your audience is to encourage people to join your email subscriber list. You can do this by offering them something of value (like an e-book or a white paper) in exchange for their email addresses. Learn more about how to begin email marketing.
Once you have their email addresses, you can send them emails containing special offers, insider information, and news about your products and services. Include links within your newsletter to interesting blog posts on your website, and don’t forget to issue calls to action. Encourage your subscribers to forward the newsletter to associates who might be interested in your business.
Play Tag
When you mention a person or a business by name, tag them. Including Twitter handles in tweets vastly increases the chance that your content will be retweeted. Be generous with your mentions of others, and you’ll be surprised by how far and wide your content spreads.
These tips can help you to slowly-but-surely grow your audience. As your audience grows, your influence grows as well. Identifying your audience and then growing that audience are essential parts of inbound marketing.
For more information about growing your audience, or to speak with someone at your marketing agency, give us a call at Park Slope Softworks.
