What type of content should you create? What should you include in your content marketing for the best results? If you’re hoping to increase your traffic (maybe even through pay per click), convert more customers, and improve brand loyalty, don’t limit yourself to creating just one type of content. Varied content reaches more people and keeps your blog and website from becoming stale.
What are some of the types of content you should create and include in your inbound marketing? Here are a few tips from an inbound marketing company in Brooklyn.
Visual Content
Not everyone likes to learn through reading. In fact, some 65% of people are visual learners, so it’s important to include some visual content in your inbound marketing. Visual content can include images, videos, memes, presentations, infographics, and screenshots.
Images
Splitting up a body of text with images can keep readers engaged and give you great hooks for your social media posts. Remember that attention spans are shorter now than ever, so avoid publishing large blocks of text without images to separate them.
Videos
Although videos can be expensive to produce, they increase conversions and are more likely to go viral than many other kinds of content. Customer testimonials, animated explainer videos, how-to segments, and demonstrations are all great content for videos.
Memes
https://www.pinterest.com/pin/512495632569697612/
What defines a meme? How should you use them? Not many people associate memes with content marketing, but they are gaining traction as a powerful way to evoke positive attention and create in-jokes in your industry. They’re perfect for reaching younger audiences, and they can set you apart from your competitors.
Presentations
On the opposite end of the spectrum, presentations can allow you to share large amounts of information with your audience in a visually appealing way. If you’ve had to create presentations for meetings, see if you can repurpose that work for your content marketing campaigns.
Infographics
Need to share statistics or complex data? Infographics are the perfect solution. Make sure you design them with a color scheme in mind and attribute credit where credit is due. Use your infographics in blog posts and on social media to funnel more traffic to your site.
Screenshots
Although they’re not as flashy as videos or memes, screenshots can be effective visuals for your content marketing. You can use screenshots to back up claims you make in your sales content or to show visitors how to get around your products or website.
Blog Posts
An inbound marketing campaign is nothing without high-quality blog posts. Blog posts are the engine of any inbound marketing effort. They improve your SEO, and they can be posted on social media to direct new traffic back to your website. A free SEO analysis of your blog can help you to know if you need to focus on certain keywords or add tags to your image.
Long-form blog posts are gaining ground, despite shortened attention spans. Most blog posts are shorter than 500 words, so when you publish 2,000 words or more, you stand out from the crowd. Also, many of the top-performing websites according to Google rankings are publishing long-form blog posts.
Vary your blog posts by posting some evergreen content as well as seasonal and promotional pieces. With a nice variety of content, you’ll attract many different visitors, and you’ll have plenty of searchable keywords on your site. Check out three things to consider when starting a blog.
White Papers
Think of white papers as the academic writing of content marketing. They’re basically persuasive, authoritative reports on specific topics. They present a problem and provide solutions to that problem.
You can offer white papers as incentives to get visitors to sign up for your email newsletters. They’re great for capturing leads, and they also help to establish you as an authority in your field.
If you want to learn more about what types of content you should create check out this inforgraphic from the marketing professors.
http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic
All of these types of content work together to create a varied but cohesive content marketing plan. For more information about what type of content you should create, contact your inbound marketing company in Brooklyn, Park Slope Softworks.
