Ah, backlinks, one of the most important SEO resources you can utilize. You might be wondering, what exactly are backlinks?… Well, backlinks are links from other websites that are directed to your website. On a basic level, backlinks are a great way to get attention from a larger site’s audience and could be a way to bring more leads to your website. However, backlinks can be your most useful tool to boosting your SEO! As an inbound marketing company in Brooklyn, we can help you discover the magic behind backlinks, and why backlinks are important to your website.
So why are they important?
So what’s the deal with backlinks and SEO? Google’s algorithm is pretty complicated and quite secret. Nobody, outside of Google search algorithm team, really knows every detail about how they rank websites. However, one of the most effective ways to bring up your SEO ranking is to get backlinks from other high ranking websites! For example, the Huffington post gives out links every day to websites. These links are very valuable because Huffington post is one of the most visited websites in the world. If a website is trusted by Google, such as the Huffington post, Google is more willing to give some credibility towards your website and push your website up the rankings. Getting good backlinks from trusted websites is going to help your website ranking tremendously. However, getting links from spam websites are going to hurt your SEO. Google will think your website is associated with spam sites and will actually demote your website accordingly. So, make sure you are careful where you get your links from. To learn more about link building, check out our four link building strategies for boosting your SEO.
How many should you get?
As many high quality links as you can! A marketing agency will specialize in bringing in as many high quality links as possible. It is going to take a lot of time to get a high number of good quality backlinks, but it is not impossible. The solution to getting good high-quality backlinks? Email outreach is an effective way to getting a link from a website! (Learn how to begin email marketing) Start by reaching out to high ranking websites that are relevant in your field. If you sell a product, ask your industry’s top review sites if they would do a review of your product. You’ll be sure to get a link that way. Perhaps offer to write a guest blog post and pair it with an infographic. If the content you are offering is good, websites are more likely to include it on their website and offer a link to your site. Once your brand begins to grow, you’ll begin to gain more attention from other big websites. Which usually means more links. It is a process but the sooner you start, the sooner you’ll begin to see some serious SEO results!
Should you pay for backlinks?
NO! You should not pay for backlinks. When a company offers to give you hundreds of high-quality backlinks, almost instantly, it usually means they are going to list your website’s URL on spam websites This will hurt your SEO ranking, and it’s very difficult to get back into Google’s good graces, so don’t take any shortcuts when you are trying to create backlinks.
Park Slope Softworks can help you improve your SEO and help you get more backlinks to your website. Where should you start? Try our FREE SEO analysis. Just click on the call to action below to get your free SEO analysis in seconds! Have any questions? Contact us today!
