Many small businesses wonder what they can do to improve their SEO and improve it quickly. Any Inbound Marketing company in Brooklyn will tell you that your SEO ranking takes a long time to build up, especially if you are just starting out. It can be tough when people want to see results right away. Here is where local listings come into play. By creating and maintaining your local business listings, your website or company will not only be easier to find on Google but will also boost your SEO. Here are some reasons why local listings are important for your business.
Consistency
Constancy is one of the biggest keys to helping boost your SEO through local listings. When Google is trying to rank your website, it ranks the websites that have the most consistent information across the internet. Google wants to see the same NAP (name, address, phone number) across every website. For example, if you just Google “Pizza in Brooklyn” Google is not going to show the pizza places that have different addresses for the same business, or different contact information such as telephone number on different local listing websites. Google wants to see the same information across the board and would rank a business higher if there is consistent information across all local listing websites. Park Slope Softworks has it’s own local listing service, where you can check your business data across a large number of local listing websites, for free. Most business that use the service find out that they have inconsistent data across the internet. A complete and ccurate local listing tend to boost in your SEO within one week.
Control
Control over your information is extremely important. Sure, you could post all of the correct information on a listing website. Everything seems fine, and then when you check in about a month, you’ll see all of the information has changed. What happened? Well, a lot of local listing services allow their users to edit information on their sites. So any user can go on your business and decide to change any info on your listing. This sucks, especially because you could lose out on people who would have gone to your business, but didn’t because Google saw the listing as inaccurate. It is impossible to check all of the local listing websites every month and correct your listing. Believe us, we tried it and failed. What you need is control over your local listing and the ability to manage it without having to login into each local listing website seperately. Our Power local listing service provides our clients with a simple interface that allows them to manage and update their listing once, and have the change flow into all of the websites on our network. The listings are locked and random users can not change your business data.
People think about location
When people search for a business, or a type of business online the take location into account, chances are, they are going to go to the business that is closest to them. Which makes total sense. One thing to keep in mind is that when you create a local listing, you are providing an opportunity for someone to find your business, and chances are, they would go to it if it’s the closest one around. They may not know about your business if you don’t post a listing, or update it frequently enough. Hey, they might be close enough to go to it, but if you don’t list it, they will probably go to a competitor in the area.
Posting your business on local listings is important, not only for your customer to find you, but also to boost your SEO. It’s a win-win for both you and the customer! Check out our Listing Scan to see how many inaccuracies are out there about your business, and learn what you can do to solve these issues. Check out our blog about Park Slope Softworks Local Listing Service to learn more. Contact us today to request a free consultation!
