Content marketing is no longer an afterthought in the marketing world. With the way customers shop now, if you don’t have a respectable presence on the internet, you will lose out to so many potential customers. Everyone is moving to the internet now. Studies are showing that inbound marketing has a demonstrably powerful potential return for those willing to invest in it. Even better, the up-front costs associated with content marketing are minimal, so it doesn’t take much to get started.

Here is why you should invest in content marketing:

It’s Cost Efficient

Compared to outbound marketing (TV and radio ads, billboards, mailers, etc.) content marketing is cost effective. It’s high ROI is due partly to its sheer breadth. Once you produce keyword-specific content, you can publish and syndicate it in many different places, which allows you to see a return in customer engagement, inbound traffic, conversions, pay per click, customer retention, brand visibility, and even reputation.Check out the differences between inbound marketing vs outbound marketing.

Any one of these benefits has the potential to give you an impressive return on your original investment. Put together, content marketing is worth the cost many times over.

It Sticks Around

When you pay to send out a mailer with a time-sensitive coupon, your expenditure has a definite shelf-life. You may see some increased business from that mailer, but after the promotion is over, you’ll have to start from scratch with the next one.

With content marketing, you’ll receive compounding returns from every piece you publish. It stays on the Internet, sending feelers out to the search engines and pulling searchers into your website. The more content you create, the more opportunity you have to reach people. With quality, SEO-focused content, each piece you publish will contribute to your overall reach on the Internet and your search engine rankings. You can evaluate your current SEO quality by getting a free SEO analysis from Park Slope Softworks.

You Can Vary Your Expenditures

It’s true that a solid content marketing plan requires time and attention, but you can vary your expenditures depending on how much you have to spend.

 For instance, if you’re facing an expensive month, you can slow down your publishing schedule or tighten your AdWords parameters. When you have more money to spend, you can craft a promotional content marketing campaign or create more expensive content like videos and infographics. Because your content will stick around and continue to pay dividends, every little bit contributes to your overall return on investment.

You Can Leverage Your Assets

You’ve been creating marketing materials for years. You probably have all kinds of ad content, brochures, posters, product sheets, case studies, and videos.

When you create a cohesive content marketing strategy, you can re-use all of this existing material. You might as well put it to good use in a way that more people will have a chance to see it. Get it out there, and let it work for you.

Clearly, there are many great reasons to invest in content marketing. To learn more about getting started with an experienced inbound marketing company in Brooklyn, give us a call. We can put together a customized content marketing strategy just for you.