Writing an ebook: It has changed the way people publish their work and it has become a useful tool for your inbound marketing strategy and help build loyalty with your brand. One of the first steps towards creating an effective inbound marketing strategy is creating content for your prospective clients. However, you should create good quality content, in order to draw your audience to you. In the past, people used outbound marketing tactics like commercials or billboard ads, which were much less interactive. However, now with the internet, inbound marketing has become commonplace by attracting people with great content, as well as interacting with them on a more personal level.
To learn more, check out our inbound marketing vs outbound marketing guide. One way to bring people to your website is to write an ebook and make it available exclusively through your website. However, writing an ebook can be an overwhelming task, especially for someone who does not have experience in writing in such long mediums. Here are a few tips on writing an ebook for your inbound marketing strategy from an inbound marketing company in Brooklyn. Be sure to check out our other guide: Should you write an ebook?
Define your audience
When you are developing an inbound marketing strategy, it is important to recognize the audience you are trying to target. You want to try and write an ebook that would appeal to your target audience, as opposed to trying to please every demographic. This will help you decide what you should write about.
Pick an appropriate topic
When you are writing an ebook, you have to try and find a topic, in which you can give an extensive analysis on. When you write an ebook and create one that is extensive and rich with information, you can begin to establish credibility and expertise in your field. People will begin to recognize you and your business as a contributing member of your industry, so make it count! When you write an ebook, you should be able to use statistics, images, and studies you may have conducted to incorporate into your ebook.
Make sure people know about your ebook
Often times, people will write an ebook, and not promote it enough, which usually means the return on investment is not worth it. So make sure, you are spreading your ebook across Twitter, Facebook, Linkedin, Google +, and so on.
Get a return on your investment
When you publish an ebook for your business as a part of your inbound marketing strategy, you should be able to get a tangible ROI. This does not mean that you have to charge people money for your ebooks, but it can mean that they have to fill out a short form with their contact information. If you get an email from the ebook, you can begin creating an email marketing campaign, which can help you in the future. Be sure to check out our guide on how to grow your email list.
Park Slope Softworks can help you write an ebook as a part of our inbound marketing services. To learn more about our services, be cure to give us a call to get a free consultation about your website! Check out our ebook below on 10 ways to get people to take action on your website.
